Delighted to read the use of words in a recent article I spotted which included 'profit with purpose' - exact same words I used for a presentation I made a few months ago.
I am also struck by how much they seem to resonate with other work we have just completed on behalf of our Reciprocate businesses, collecting their impact pledges. These make for inspiring reading and are further testimony if ever any was needed that businesses across Oxfordshire are not only making an economic profit but perhaps even more importantly are making a huge contribution to the wider community around them.
If you know of a business who shares these values then please do introduce them or share my appreciation with them only I believe profit with purpose can play a big part as we search for our Common Good ...
In the Huffington Post I explained why I am a firm believer that you can do well by doing good and that businesses could grow more sustainably if they integrated purpose into their mission. Last week, I had the pleasure of meeting James Timpson who are famous as cobblers but have a vibrant business that encompasses key cutting, photo printing, dry cleaning and much more. I’ve rarely met a more inspirational business leader who is living proof that the legendary employee oriented practices of the Wedgewoods, Cadbury’s, Leverhulmes etc are even more relevant today as being good for business, as they were in the past. Whilst many businesses chase revenue and profit, James and his team have shown you can do well in low tech/no tech businesses by focusing on culture above all else.