Changing the face of business for good. Delighted to read this morning that Innocent have just joined the ranks of 2,500 fellow B Corp certified companies from all over the world who are now leading the charge to change the face of business for good.
Great that this also means opening their doors to competitors so we can all learn from each other - for me this is a powerful sign that collaboration has to be the future.
We are joining and adding momentum to an important movement of companies and their employees – one that wants to shift the image of business from greed to good.. And it’s an apt time to be doing this. Our business has a duty to step forward and prove that it can act truly responsibly, not just with the narrow mindset of profit above all else, but with a genuine commitment to all of the people we set out to serve – the people who work here, the people who drink our drinks, and the planet upon which we live and do business in. We will happily open the doors of our business to, to share best practice, and from whom we hope to learn how to make innocent a better company to work for and work with.